| For
the first time in a long time, the governor is not Trenton’s most
recognizable figure.
That
honor goes to Derek Jeter, at least for today.
Because last week it was Magic Johnson.
And next week it will be former President Bill Clinton.
In case you haven’t noticed, the stars are shining on Trenton. The
Capital City is becoming a hot destination, for celebs and out-of-town
visitors alike.
"We are quickly changing the perception of what Trenton is and people
are focused on what it could become," Mercer County Executive Bob
Prunetti said. "Trenton used to be all about steel, rubber and
pottery, they were our three major industries in Trenton’s heyday.
"When they left, the only industry was government. Now what we’re
trying to do is spark a new industry -- entertainment."
Though it’s a relatively young enterprise for Trenton, entertainment in
the city is flourishing. Sovereign Bank Arena and Waterfront Park have
become A-list spots for big-name stars, and Manex Entertainment film
studios, the XArena Motor Cross and the South Broad Street development
hold promise for the future.
Some are calling it a revitalization, while others say it’s been a long
time coming for Trenton. But regardless of the name, people are thrilled
with the results.
"The bridge says ‘Trenton Makes, the World Takes,’ that was from
the Industrial Era," said Mike Scanlon, general manager of Sovereign
Bank Arena. "But now we’re offering people from New Jersey,
Pennsylvania and even Delaware a place to come to, to be entertained, to
feel safe, to have a good experience."
And people are coming. Scanlon said the arena is about to celebrate its
two-millionth attendee, though it’s been open for only four years.
The arena keeps records of where its ticket-holders come from, and Scanlon
said about 50 percent of the guests come from outside Mercer County.
"This shows the perception of Trenton is changing," Scanlon
said. "People are coming from Burlington County, Bucks County, even
Middlesex County. They’re seeing Trenton as a destination."
Trenton’s transformation has not been an overnight success, and Scanlon
said people have to be patient with the results.
"The city didn’t fall into its current condition overnight,"
he said. "It happened over years. To build it back up is going to
take some years too. But we’re refocusing, we’re getting away from the
industrial age of the city and focusing more on the entertainment
age."
Trenton Mayor Doug Palmer, who has overseen the transformation of the
city, said all the goings-on are simply a first step.
"There’s a second wave to come," Palmer said. "Three
years from now, we’ll have market-rate housing downtown. Manex will be
up and running. The new train station will be built. Plus, it will be a
much safer city."
Palmer sees a marked increase in private investment coming over the next
few years, leading to more business and more people -- and more time.
"Trenton will become a city that doesn’t close at 5 p.m.," he
said. "It’s again becoming the great shining capital it once
was."
The return to glory can be traced back to 1993, when construction started
on the baseball stadium.
It’s been rolling ever since, with the arena, the stadium, the Marriott
and the war memorial all integral parts of the formula.
Combined, these attractions are turning Trenton into a "gem,"
said Prunetti.
And he agrees with Palmer’s assessment that new housing in the works is
only going to help.
"Any city that’s rebounded today, that’s the recipe,"
Prunetti explained. "People have to come to be entertained, they have
to come to work and they have to come to live."
Scanlon agreed and said affordable housing will develop in the coming
years as young professionals move back into Trenton.
In five years, Prunetti expects people will be able to see a triangle of
success downtown. The area inside the triangle, from the state capital to
the Roebling complex and the waterfront, will be completely redeveloped.
And it will be totally hip, he said.
If Trenton’s change isn’t enough, a professor at Rutgers said the good
news isn’t exclusive to the capital. Michael Aaron Rockland, a professor
of American Studies at Rutgers, said New Jersey as a whole is going
through a renaissance.
"The things that have happened in Trenton are part of something
larger," Rockland explained. "This larger thing is a general
sense of well-being that we’re not perfect (in New Jersey) but we
don’t hide from our defects and there’s a lot to celebrate about life
here." |